Freedom matters more than ownership

    Whim exists so you can enjoy experiences, lifestyles, and products freely without any hassle. Choose from an ever-growing library of products, and switch things up when you want. No strings attached.

    120+ products and kits
    32,000+ customers
    Cancel anytime with zero fees

    HOW IT WORKS

    Stay flexible and in control

    Select products you like

    Select products you like

    Choose from our curated catalog and checkout, then go through a quick approval process before shipping.

    Pay monthly, cancel anytime

    Pay monthly, cancel anytime

    Get into your new hobby, lifestyle, or routine with no commitments. Just cancel and return when you're done.

    Swap, upgrade, or return

    Swap, upgrade, or return

    Ready for your next thing? Change things up whenever with free returns and at home pickup included.

    Person relaxing in a field of flowers

    Returning is easy

    Whether you are swapping products or canceling, returns are always free. We’ll provide you a prepaid label, and in most areas, we support free at-home pickup.

    FAQs

    4.8 out of 5

    What customers are saying

    "Fitness gear is like 90% snake oil. Everything looks cool, then ends up collecting dust. Whim is nice bc I can just try the things first. If it actually helps, great. If not, back in the box it goes. Way better than dropping $1000+ and regretting it."

    Sarah M.
    Customer since Sep 2025

    "I’ve alwas a fantastic opportunity to see if a turntable was something I would use every day without having to drop so much money. I hate buying things that I don't know whether I am going to use and this solves that issue!"

    Alex K.
    Customer since Jul 2025

    "Honestly I didn’t realize how much mental clutter came from owning random stuff. With Whim, I tried a $2k espresso machine for a year, then swapped it for a Dyson vacuum when I got bored. No guilt or like “well I guess I own this now.” Just box it up, they send a label, done. It feels like Spotify but for physical products."

    Jordan P.
    Customer since Aug 2025
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